Goodbeing is a personalized natural beauty and wellness subscription service. It’s a great way to try a wide selection of natural beauty products, with 15% off codes for any of the products I want to purchase more of.

Goodbeing has curated dozens of brands I already know and trust, including Alima Pure, S.W. Basics of Brooklyn, W3LL People, May Lindstrom, Kari Gran, Strange Invisible Perfumes, Josh Rosebrook and True Nature Botanicals. Each of these brands are committed to making high-quality, nontoxic products which respect people, animals and the planet.

Who is Goodbeing for?

Goodbeing isn’t for everyone. They state that very clearly on their website. I love that they aren’t trying to be everything to everyone, but have a clear sense of what they have to offer a very specific health- and eco-conscious customer.

Here’s who Goodbeing IS for:

• People who prefer cleaner beauty, no animal testing, and products which promote natural wellness and sustainable living.
• People who value a customized product selection and understand that healthier beauty and natural wellness may cost more.
• People who are interested in exploring a variety of products, ranging from skincare and hair care to makeup and body care.
• People who regularly purchase beauty products online and love the idea of trying before buying.

Here’s who Goodbeing is NOT for:

• People who aren’t concerned how beauty products may impact their health.
• People who prefer quantity over quality.
• People who prefer to stick with one beauty routine for a long time and aren’t interested in exploring new items.
• People who love to sample but aren’t interested in purchasing.

Based on this criteria, I’m a 100% fit for Goodbeing.

A personalized experience

Before receiving my first box, I filled out my profile on the Goodbeing website. The questions are highly specific and in-depth. This allows them to determine which products would be a good fit for me.

The questions in the profile covered:

• personal style
• my usual monthly budget for cosmetics, so they can source products to fit my budget
• my level of interest in special categories such as perfume, nail care and feminine hygiene
• my skincare goals and concerns
• fragrances I like and dislike (vanilla musk, no thank you)
• makeup colors that fit my taste and complexion
• vegan preference

I had fun filling out the profile, and was curious to see if the products would actually match up with my skincare needs and makeup preferences… and it did, perfectly!

Inside my first Goodbeing Box

My first Goodbeing box contained a wide range of items. I was surprised by how well each one matched my interests and needs.

Here’s what I got:

• A full-sized Vapour Organic Beauty Elixir Plumping Lip Gloss in a shade, Delite, that I love! It’s a nude pink with clean ingredients.
• Three samples of Kahina’s Brightening Serum. The thing is, I already love Kahina, but I hadn’t tried their Brightening Serum yet. Full-sized Kahina products aren’t cheap—quality like this costs more—and I’m hesitant to purchase a full-sized product without already knowing if it’ll vibe with my skin. But now I can test the Brightening Serum for a few nights and make the leap, or not.
• Three travel-sized skincare products from Shea Radiance: the Unscented Cream, the Advanced Firming Cream and the Antioxidant Body Cream. I’m especially pleased by the Advanced Firming Cream. It’s full of ingredients like caffeine extract, niacinamide and collagen peptides to tighten and tone the body… plus it smells divine.
• Smart Ash Teeth Whitener and Detoxifier. I’m so excited about this natural dental care product! I have a feeling this may become a regular product for me. I love the idea of a whitening product which improves tooth sensitivity, not contributes to it. And if it wasn’t for Goodbeing, I wouldn’t have known Smart Ash even existed.
• A piece of jewelry with a philanthropic function, the Health Rafiki Bracelet from Me to We, which gives one month of health care to a child in a community overseas. There’s a “track your impact” code on the back of the packaging. I input my code at We.org and learned that the purchase of this particular bracelet gives one month of healthcare to a child in Kenya’s rural Narok South District. Access to health care is limited in this region, and illnesses such as malaria and typhoid are common.

Monetary Value

Goodbeing costs as little as $18/box or as much as $21/box, depending on the length of your subscription.
The value of the individual items I received in my box are:

• Kahina Brightening Serums, $8 each.
• Vapour Organic Beauty Elixir Plumping Lip Gloss, $24
• Shea Radiance Advanced Firming Body Cream, $4.50
• Shea Radiance Unscented Body Cream, $3.50
• Shea Radiance Anti-Oxidant Body Cream, $3.50
• Me to We Health Rafiki Bracelet, $10, plus one month of healthcare for a child in a developing community (aka priceless)
• Bedrock & Bloom Smart Ash teeth whitener + detoxifier, $5

Personal value

I got the chance to try a luxury product I’ve been eyeing (the Kahina Brightening Serum), I saved myself an online shopping trip with a lipgloss that is the exact kind and color I would have bought for myself (Vapour), I was introduced to three clean and effective skincare products from a brand I hadn’t yet tried (Shea Radiance), I found the tooth product I didn’t know I needed (Smart Ash), and I’m now connected with an organization that improves health outcomes for children around the world (Me to We).

So did my first Goodbeing box provide me with personal value?

Absolutely. Much more than expected.

The Verdict

I’ve tried quite a few natural beauty boxes, and I’ve got to admit, Goodbeing surprised me with the thoughtfulness of this collection. Their hyper-personalized approach sets it apart. Each product, from the lip gloss to the philanthropic jewelry, spoke to me.

I’m in!

Get your own box.

Get your own Goodbeing box here.

*Goodbeing kindly provided this box so that I might share my full and honest opinion of it with you. The post, however, is not sponsored and all opinions are my own. 
**Goodbeing was formerly known as Goodebox.