I’m obsessed with Nu Evolution’s Complete Coverage Foundation and Camouflage Cream! They outperform other natural makeup I’ve tried because:
- The foundation is matte without being flat.
- It doesn’t get cakey, but looks pretty up close.
- The color stays true all day long—it doesn’t oxidize.
- It doesn’t irritate skin, clog pores, or cause breakouts.
- The concealer covers blemishes, redness and imperfections with medium-to-full coverage. It works equally well for pinpointed coverage and for larger areas like the under-eye region.
- The foundation lasts all day long, with minimal loss. The concealer might need a little touch up here and there, depending on how you’re using it and other environmental factors.
The coverage is medium-to-full and has become my go-to for daily wear and for events.
Putting the Foundation and Concealer to the Test
I recently wore this foundation and concealer combo to my little sister’s bridal shower. It was a warm, dry day, perfect to test if this foundation would either 1-melt off my face or 2-dry into an unflattering cakey mess. On top of that, it would be a long day outdoors where many photos would be taken.
So how did it perform?
The makeup held up beautifully! The foundation never oxidized, but stayed true to the original color all day long and managed to minimize redness like a dream. My skin looked healthy and radiant in photos. I didn’t have any problems with shine. Up close, it never looked cakey or mask-like. Best of all, it lasted from the morning until it was time to go home late in the afternoon.
The concealer needed to be touched up after the hottest part of the afternoon. It had settled somewhat into the little lines around my eyes, and a blemish on my cheek needed more coverage. But it wasn’t a mess, and performed well overall. (Later on, I discovered that the concealer lasted longer under my eyes if I applied foundation first, then the concealer lightly on top with a bit of setting powder.)
There are other natural liquid foundations I’ve tried that I wouldn’t dare wear at an important event like my sister’s bridal shower. But Nu Evolution got me through and made sure I looked my best doing it.
How it Compares with Estee Lauder’s Double Wear Foundation
Nu Evolution’s Complete Coverage Foundation is the green beauty world’s answer to Estee Lauder’s Double Wear Foundation.
Nu Evolution matched my light olive complexion (shade 106) much better than any Estee Lauder shade does. In fact, Nu Evolution’s colors matched me perfectly.
Both foundations can feel a bit dry on skin, so proper moisturization is essential. And although they both can be difficult to spread onto skin—a trait typical of full-coverage matte foundations—the Nu Evolution is more forgiving and easier to blend. It doesn’t “set” as rapidly as Estee Lauder does. (Scroll down to learn how to apply the Complete Coverage Foundation like a pro.)
The Nu Evolution foundation does, however, wear off at a slightly faster rate than the Estee Lauder one. Still, the Nu Evolution is definitely a long-wear formula, and considering the quality of the ingredients, I’ll gladly choose Nu Evolution over Estee Lauder any day of the week.
There’s one more significant difference: the Double Wear Foundation provides SPF 15, but the Nu Evolution foundation is sunscreen-free. Because I prefer to wear zinc oxide sunscreens only, I’m fine with that!
There are eight Complete Coverage Foundation shades. They are:
100: Warm ivory with peach undertones for fair skin tones
101: Toasted almond with yellow undertones for medium to golden skin tones
102: Creamy toffee with bronze undertones for tan skin tones
103: Warm walnut with honey undertones for tan or golden skin tones
104: Smooth, rich chocolate for deep skin tones
105: Silky cocoa for medium to dark skin tones
106: Sand-colored with yellow undertones for medium skin tones
107: Caramel-colored with beige undertones for medium to golden skin tones
Although there are a few deep shades, Nu Evolution certainly has more to offer those with lighter and medium skin tones. Hopefully they’ll expand their shade range soon!
The Camouflage Cream comes in five shades.
- Fresh: light to medium skin with cool or neutral undertones
- Nude: fair to light skin with neutral undertones
- Flawless: medium skin with warm undertones
- Natural: medium skin with peachy pink undertones
- Disguise: dark peach/salmon color
In the Camouflage Cream I wear “Fresh,” and in the Complete Coverage Foundation I wear 106.
Inside the Ingredients
What’s inside your makeup matters. Especially when it comes to foundation; this product is slathered all over the surface of your skin, covering a larger surface area than other types of makeup, like eyeliner or highlighter. Also, some makeup uses undesirable chemical sunscreens or synthetic fragrances that could potentially have an adverse effect on your wellness.
The Complete Coverage Foundation from Nu Evolution is free of offensive ingredients, like parabens, phthalates, mineral oil, propylene glycol, and synthetic fragrances. But they’ve gone above and beyond, creating a makeup that’s free of other potentially problematic ingredients that some other “natural” brands will include, such as talc, phenoxyethanol, and gluten.
Full foundation ingredient list: water, matricaria extract, glycerin 8043-29-6, jojoba seed oil, sunflower seed oil, beeswax, carnauba wax, stearic acid, lecithin, sodium hyaluronate, oregano leaf extract, thyme extract, cinnamon bark extract, rosemary leaf extract, lavender flower extract, goldenseal root extract, grapefruit leaf extract, vitamin E. May contain: titanium dioxide, mica, and iron oxides.
The Nu Evolution Camouflage Cream contains 80% organic ingredients.
Full concealer ingredient list: organic castor seed oil, organic coconut oil, candelilla wax, beeswax, organic jojoba seed oil, organic shea butter. May contain: titanium dioxide, iron oxides, tocopherol, organic rosemary leaf extract.
|Extremely Safe||Reasonably Safe||Proceed with Caution||Insufficient Data|
There’s something very important to note in these ingredient lists: All ingredients have been disclosed. When you find a product that stands by all its ingredients—like this one—that’s a good thing.
Finding the word fragrance on the ingredient lists of other products means the company behind the product has chosen to not disclose all ingredients. Thanks to the Fair Packaging and Labeling Act of 1966, fragrance is considered proprietary information and allowed to be hidden from consumers. So while you see that single word on the label, it may contain any number of secret ingredients.
But here’s the good news: more and more companies are choosing to disclose all ingredients in their cosmetics, thus empowering consumers like you to make a choice with your eyes wide open. Transparency matters. And that’s just another reason I love these products.
How to Use
Here’s the key to making these products look amazing:
- moisturize and prep the skin
- blend, blend, and blend some more!
Trying to lazily slap this foundation on dry, un-moisturized skin won’t look so great. It’ll be heavy and cakey. Besides, both products are so pigmented that you’ll probably have little makeup lines on your face. So don’t do that.
I’ve experimented with a variety of ways to apply and use this foundation and concealer. Here’s what works best for me: I always begin with an organic facial oil and mist. For a medium-to-full coverage look, I like to apply it with my fingers then buff it out with a dense blending brush. Next, I apply the concealer with a synthetic brush, then gently blend that with a damp Beauty Blender sponge.
This foundation doesn’t need a setting powder unless you have extremely oily skin. But a touch of powder on top of the concealer helps it to last longer.
The foundation can also be buffed out for a lighter coverage. For lighter coverage, I’ve had the best results when I prepped with a facial oil and mist (per usual), and before the oil fully soaks in, I apply a small amount of foundation—about half of what I usually use—then buff it into near-oblivion. The magic is in the buffing. It has a different effect than the matte, full coverage look typically provided by the foundation. This technique leaves skin more luminous and natural looking, perfect for daytime.
Where to Purchase
The Complete Coverage Foundation is available for $47 from Credo Beauty.
Find the Camouflage Creme concealer ($32) at Nu Evolution’s website.
This product is part of my popular guide, the Shopper’s Guide to Natural & Nontoxic Makeup.
*This post is not sponsored. All opinions are my own.
**Products get makeovers too. Be sure to check if this product has been recently re-formulated before using it yourself.6