Bright As Day is a daytime serum/moisturizer carefully crafted for maximum skin nourishment and protection. It gives skin a dewy, healthy look, and works well as a base layer under makeup.
As a waterless serum, it has the advantage of not needing a secondary preservative system. All you get in Bright As Day are the ingredients you seek, which are pure, raw plant oils and extracts.
“Natural and organic ingredients are good, but we go a step beyond.” -Aphorism
Quality is the Difference
Another thing that makes Aphorism special is the quality of their individual ingredients. Plant-based oils are notoriously fragile. Improper processing or packaging can degrade a beneficial ingredient into a dull, lifeless entity. Many lower-quality, lower-priced facial oils contain ingredients which have been refined or bleached using high heat—this happens even in products considered “natural”. This kind of harsh processing diminishes the inherent nutritional value of the ingredients and, in some cases, leads to rancidity. And, unfortunately, it’s not always easy to tell which oils have been negatively affected in this way.
Inside the Ingredients
Aphorism has an incredibly high standard for the ingredients in their skincare products. Yes, their ingredients are natural and often organic. But Aphorism goes a step further by choosing ingredients which are—when appropriate—cold-pressed and raw.
If you’ve never tried a cold-pressed facial oil like the ones made by Aphorism, you’ll be surprised by the lively scent: it’s undeniably nutty and fresh.
Bright As Day is “a bioactive blend of cold-pressed, supercritical oils and high-performance botanical extracts containing powerhouse antioxidants, vitamins, amino acids, omegas 3, 6, & 9 and UV shields.”
In Bright As Day, a whopping 94% of the ingredients are cold-pressed:
Ingredients: virgin maracuja seed oil, organic camellia seed oil, red raspberry seed oil, organic golden jojoba seed oil, organic grape seed oil, organic evening primrose extract, organic green tea leaf extract, guava fruit extract, organic eyebright extract, starflower seed C02 extract, non-GMO tocopherol, sunflower seed oil, amazonian rosewood extract.
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The ingredients are carefully chosen for their ability to perfectly prep and protect skin for the day ahead. Starflower C02 extract supports collagen and maintains hydration. And four ingredients promote skin brightness while evening out skin tone (maracuja, primrose, guava seed and eyebright).
How to Use Bright As Day
For maximum absorption, apply Bright As Day to clean, slightly damp skin. All it takes is one small pump. Massage it with an upward motion on the face and neck. Let the serum soak into the skin for one minute before applying other products or makeup. As long as you don’t apply too much, it won’t leave the skin greasy. Instead, skin will be plumped and balanced.
Where to Buy
Bright As Day from Aphorism is $79 for a 1oz pump bottle. Purchase it here.
*This post is not sponsored. All opinions are my own.
**Products get makeovers too. Be sure to check if this product has been recently re-formulated before using it yourself.