The Beauty Proof was founded in 2012 to empower people like you to take ownership of your beauty routine in a way that promotes your health, your unique gorgeousness, and your confidence as a buyer and user of cosmetics. There was no sponsored content — just helpful hints, independent product recommendations, and really great products.
Back in 2012, it was difficult to find natural skincare and makeup products that actually worked. They were few and far between, and The Beauty Proof helped thousands of people step away from cheap, synthetic products toward natural, holistic self-care.
But over the last 12+ years, a whole new generation of beauty products have emerged. Natural and healthful cosmetics have entered the mainstream — and they’re pretty fantastic.
So wherever you shop, whether that be specialty boutiques like Oh My Cream! or big retailers like Target, I hope you continue to seek out and find the beauty products that work for you, without ever compromising your health.
Cheers,
Jacqueline