Honest Beauty is the newly-launched cosmetics branch of The Honest Company, and their makeup is everything I want safe, nontoxic makeup to be.
Why It Rocks
- The ingredients are clean and don’t irritate my sensitive skin.
- The makeup is well-pigmented but with a natural, flattering finish.
- The foundations, in particular, sit weightlessly on the skin and don’t settle into fine lines or pores.
- All the products wear well throughout the day.
- And, of course, Honest Beauty makeup is free of parabens, silicones, talc, petrolatum, mineral oil and synthetic fragrances.
- Thankfully, Honest Beauty makeup works with a wide range of skin tones and ethnicities (which is too frequently not the case in the natural makeup world). And Honest Beauty’s interactive website makes it easy to virtually test the makeup on different skin tones.
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The Product Lineup
Every Honest Beauty product I’ve tried is fabulous, but for the sake of this article I’m going to focus on the face products. Here’s the game-changing products I’m beyond excited to share with you:
- Everything Cream Foundation: Highly blendable full-coverage foundation that feels light on the skin. I also use a darker shade for contouring. Available in 8 skin-true shades.
- Concealer Duo: One of the best concealers I’ve ever found. Two harmonizing shades invisibly blend for lasting concealing protection. Available in 5 sets (10 shades).
- Cream Blush: Easy-to-use creamy color for the cheeks in 6 modern shades.
- Luminizing Powder: An impossibly gorgeous powder for highlighting or all-over finishing. It evens skin tone while brightening and enhancing. Available in 3 shades.
- Oil-free Everything Tinted Moisturizer SPF20: Jacqueline’s note: I can’t believe it! Honest has discontinued this awesome product. Have no fear, though, because I have worthwhile alternatives for you below!
I’ve also included three other noteworthy Honest Beauty products that are the perfect adjuncts to Honest Beauty face makeup:
- Magic Balm: This multi-tasking balm softens lips, highlights cheekbones, and smooths brows. And that’s just a few of the useful ways to use Magic Balm.
- Brow Filler: Beautiful brows frame the face. This soft twist-up pencil is easy to use. Available in 4 hue-true shades.
- Elevated Hydration Mist: It’s the ideal mist to set makeup and keep skin plumped and moisturized all day long. The secret is in the delivery system!
I’ve had the great pleasure of testing most of the Honest Beauty makeup and skincare products, and overall, this is an incredibly high quality line at a reasonable price. But where Honest Beauty really shines is with their face makeup. Their tinted moisturizers, foundations, concealers, blushes, and powders have raised the bar on quality nontoxic makeup.
Sit up, take notice, because I’m about to introduce you to makeup that’s changing the green beauty scene.
Honest Beauty Cream Foundation
Here’s where us consumers benefit from having a seasoned actor (Jessica Alba) at the helm of a cosmetics company: the countless hours actors spend in the makeup chair mean they know makeup. As in really, really well. The Honest Beauty Cream Foundation has the ability to compete with the best mainstream full-coverage foundations out there. It performs! With the debut of this Cream Foundation, I now have one that is equally clean and red carpet ready. Not only is it in my everyday makeup kit, but it’s also part of my event kit.
I use the foundation in two shades (the second one is used for contouring). Linen is my primary color. Sand—a slightly deeper shade—is my contouring tool. It’s not necessary to have two foundations to make this Cream Foundation look great—if you find one shade that works for your skin tone, you’re set! But if contouring is your thing, you’ll love how foolproof it is to use a second, deeper Cream Foundation for that purpose.
Like the tinted moisturizer, the Cream Foundation also improves upon skin’s texture. It sits lightly, not settling into pores. And while many foundations make the “velvet” claim, Honest Beauty actually delivers. This Cream Foundation has a true velvet finish.
The Cream Foundation lasts all day if used with a primer such as this one or even just with a thin layer of the Tinted Moisturizer.
The coverage is medium-to-full.
Ingredients: caprylic/capric triglyceride, mica, castor isostearate beeswax succinate, dicaprylyl carbonate, isopropyl palmitate, hydrogenated castor oil, jojoba seed oil, silica, lauroyl lysine, glyceryl behenate, carnauba wax, matricaria flower extract, calendula flower extract, lemon peel oil, lavender oil, tocopherol, glycerin, sunflower seed oil, water, potassium sorbate, sodium benzoate. May contain: titanium dioxide or iron oxides.
Honest Beauty Concealer Duo
This Concealer Duo is equally capable of hiding blemishes or imperfections on the face as it is covering dark under-eye circles. The dual color compact makes it perfect for every area of the face, all year long.
As a full coverage concealer, it does not cake or crease easily.
My duo color is Balanced Beige.
Ingredients: castor isostearate beeswax succinate, mica, octyl-dodecanol, jojoba seed oil, sweet almond oil, silica, dicaprylyl carbonate, isopropyl palmitate, trihydroxystearin, carnauba wax, shea butter, lavender oil, lemon peel oil, tocopherol, sunflower seed oil, matricaria flower extract, calendula flower extract, glycerin, glyceryl behenate, water, potassium sorbate, sodium benzoate, geraniol, limonene, linalool, citral. May contain: titanium dioxide, iron oxides, or ultramarines.
There’s one ingredient to be aware of: citral. For certain people, it can create irritation or even an allergic reaction. If you’re one of those folks, it may be best to avoid this product. But for my sensitive skin, I have no problems with citral’s inclusion in the Concealer Duo.
The Concealer Duo is $20. Find it here.
Honest Beauty made a forward-thinking choice to forgo a traditional matte setting powder. Their slightly shimmery Luminizing Powders reflect a more modern ethos that creates a subtle, healthy-looking glow. The Luminizing Powders can be used to sculpt, highlight or set.
Honest attributes the silky texture of this powder to the baking process it undergoes. The formula begins as a liquid then is baked into a solid powder. But whatever the process is that led to this lightweight, talc-free powder, I love it. It’s just so darn flattering.
The color I have is Dawn Reflection, although it’s a bit bronzy to use all over my pale olive skin. With my next bundle, I’m aiming to get the lighter Midnight Reflection as a highlighter.
Ingredients: mica, silica, corn starch, squalane, caprylic/capric triglyceride, caprylyl glycol, lauroyl lysine, sorbitan sesquioleate, tocopherol, hectorite, sodium dehydroacetate. May contain: titanium dioxide or iron oxides.
The Honest Beauty Luminizing Powder is $25.
Honest Beauty Cream Blush
Honest Beauty’s choice to offer a cream blush instead of a powder version reveals yet another modern inclination. Properly blended cream blush creates a glow-from-within flush that is difficult to achieve with a traditional powder blush.
Honest Beauty Cream Blush is meant to be applied after foundation and powder. And the rich pigmentation means that it only takes a tiny amount to create a natural-looking pop of color on the apples of the cheeks.
What really got me excited about this blush are the 6 shades it’s offered in. My shade, Truly Exciting, is a pink rose. It’s no problem for you to find your own perfect shade on Honest’s website. They show each blush color on an array of models with diverse skin tones.
Ingredients: castor seed oil, caprylic/capric triglyceride, beeswax, candelilla wax, ethylhexyl palmitate, polyglyceryl-6 polyricinoleate, C10-18 triglycerides, carnauba wax, octyldodecyl stearoyl stearate, apple fruit extract, raspberry fruit extract, vanilla extract, blackberry fruit extract, grape extract, glyceryl caprylate, triethyl citrate, alcohol. May contain: iron oxides, titanium dioxide, ultramarines, mica, red 30 lake, red 6, red 7 lake.
Alternatives to the Tinted Moisturizer SPF20
Honest Beauty no longer sells the Everything Tinted Moisturizer, which is a disappointment.
But the green beauty industry has many worthwhile alternatives. Here’s a few of my top recommendations:
- Juice Beauty Stem Cellular CC Cream ($39) with SPF 30 and anti-aging ingredients.
- Ilia Beauty Sheer Vivid Tinted Moisturizer ($42) is semi-matte and available in 6 shades.
- Organic Glam Sheer Tint from The Organic Pharmacy ($62) is a luxe option out of England.
- MDSolarSciences Creme Mineral Beauty Balm SPF50 ($39) only comes in two shades but has a high SPF, if that’s your style.
Bonus Honest Beauty products to pay attention to:
This multi-use balm contains beneficial ingredients like tamanu, chamomile and jojoba to soften and soothe roughened or dry skin.
Magic Balm is a handy “everything” product that you don’t know you need until you have it. I keep it in my purse and am still discovering uses for it. Here’s how I’ve used it in the last week:
- to moisturize cuticles
- as a highlighter on my cheekbones
- to soften lips
- to soothe my daughter’s chapped nose after a cold (with clean hands, of course!)
- to smooth out end-of-day under-eye concealer creasing
Magic Balm is $18. Check it out here.
Perhaps the easiest product to overlook in the Honest makeup lineup is the Brow Filler. This handy twist-up pencil is a true hero of the line.
The natural makeup scene has been depressingly void of quality brow products. For years, even after I switched all my other makeup to cleaner alternatives, I continued to use a Dior brow pencil. Natural brow products were either difficult to find or not up to snuff.
But Honest Beauty’s Brow Filler is everything I ever wanted in a natural brow product. The twist up design is easy to use, the colors are smart and hue-appropriate, and the pencil itself is the perfect consistency (not too creamy, not too hard) for filling in brows.
I take great pride in my brows—I’ve painstakingly shaped them myself since age 15, and consider them to be one of my best features. But now I have a pencil that contains ingredients I feel comfortable with. Finally!
My shade, Rich Brunette, is a cool brown free of any reddish hue that can make my face look odd.
The Honest Beauty Brow Filler is $15. Find it here.
Elevated Hydration Mist
Honest Beauty’s Elevated Hydration Mist is better than most facial mists for mid-day applications. Here’s why: both the formulation and the packaging are high quality. Emphasis on the packaging!
Many decent facial hydration mists are undermined by sub-par delivery systems. If the product can’t be evenly sprayed onto the face in a fine, barely-there mist, then it can’t be trusted to be used in the middle of the afternoon. No one wants to have a mist unevenly spat all over their face.
Honest Beauty’s Elevated Hydration Mist sprays a fine, even mist over the entire face. Makeup is not in danger of smearing. Fine lines are plumped out. Makeup is set. Skin prone to dryness or flaking is kept in balance. It’s a wonderfully useful product.
I have it both in the large and small sizes: one for the vanity and one for my purse.
The Elevated Hydration Mist is $16 for a 3.4oz spray bottle. Purchase it here. The smaller travel version can be found in one of their kits.
About Bundling and Discounts
Keep in mind that as I list the individual prices for these products, Honest Beauty offers some pretty spectacular deals if you order as a bundle. You can order any three Honest Beauty products for $50, with additional products at a discount.
For instance, ordering the Cream Foundation, Luminizing Powder and Concealer Duo would cost $75 if purchased individually. But as a bundle, it’s only $50. It’s a great deal, especially considering that many decent foundations cost $40-$50 on their own.
The price for taking advantage of these bundling discounts is that you’ll be automatically signed up for recurring orders on your bundle. Thankfully, bundles can be changed or cancelled quite easily.
Changing the frequency of the bundle—or the products included in your bundle—is conveniently done online when you’re logged into your account. But to cancel the bundle, you must call Honest Beauty within one week of your most recent bundle being received.
Being the skeptic that I am, I was concerned that Honest would make it exceptionally difficult to cancel the recurring order (as other less reputable companies are prone to do). Would their phone service put me on hold for 45 minutes? Would the bundle that I cancelled show up on next month’s Amex bill?
Thankfully, that was not the case! I called to cancel a bundle (not because I didn’t like the products, but to experience Honest’s cancellation policy in action). It was painless. A friendly woman picked up right away and quickly cancelled my bundle. No shenanigans.
With the money saved through Honest Beauty bundles, making the switch to clean makeup is finally feasible.
The launch of Honest Beauty is a boon for anyone in search of clean, quality makeup. I’m grateful for the upgrade it’s afforded my own beauty routine—and I’m excited to now share it with you!
These products are part of my popular guide, Natural & Nontoxic Makeup: The 75 Best Products to Up Your Beauty Game.
*This post is not sponsored. All opinions are my own.
**Products get makeovers too. Be sure to check if this product has been recently re-formulated before using it yourself.